“Color chart of southern Chile: applications in design and architecture” with Elisa Cordero-Jahr

Save the date for our webinar with Elisa Cordero-Jahr on September 27. Registration wil  open in early September.

The “Los Ríos” Region in southern Chile has an exceptional landscape from the Pacific Ocean to the Andes Mountains, boasting 140 rivers, 11 lakes, different types of vegetation, soils and skies that change color with the seasons, the weather, and of course, the time of day. An interdisciplinary team of designers and scientists has been created with the aim of investigating the color of the region and developing a color chart with a regional identity. We have made trips throughout the region for a year to collect and measure colors using a colorimeter as well as visual comparison employing the NCS and the Munsell color chart. From the more than 200 colors obtained, we have created 40 color palettes based on harmonies and contrasts. This color chart was a first exploratory step in the development of a methodology capable of collecting the colors of a territory in an interdisciplinary way. This color chart has been used by pre-graduate design students in academic exercises, by designers in a variety of products, and by the company responsible for the construction of the biggest Domo (a tent-like structure) in the Americas.

Elisa Cordero-Jahr is a Graphic Designer from the Catholic University of Valparaíso and holds a master’s degree in Knowledge Modeling for Educational Virtual Environments from the Universidad Austral de Chile. She is a full-time professor at the School of Design of the Faculty of Architecture and Arts, Universidad Austral de Chile. She has participated in national and international creation and research projects on color in architecture and landscape, as a leader and collaborator. She has published books and articles on the subject. She teaches undergraduate courses at the Design School and postgraduate courses in the Landscape master's program, where color is always a cross-cutting theme in her programs. She was the creator and director for 15 years of the “AUS Architecture Journal”, indexed in Scopus. She is the current president of the Chilean Color Association, a member of the ECD (Environmental Color Design Group of the AIC) and the Red Latinoamericana del Color (Latin American Color Network). In 2019, she was awarded the Woman and Landscape seal by the College of Architects of Chile.